Diane von Furstenberg

Timeless elegance for decades

Diane von Furstenberg conquered the hearts of the fashion world with her timeless, feminine dresses and still inspires women worldwide with her iconic wrap dress.

Timeless elegance for decades
Diane von Furstenberg founded her fashion empire with the abbreviation DvF in 1972 at the age of only 24. Today she is one of the greatest designers in the world. An absolute perennial favorite is her wrap dress, with which she has had great success since it was founded and is constantly reinventing it. The collections from ready-to-wear to accessories stand for playful elegance, which presents the female form from its best side.

The wrap dress - a long-time favorite for over 45 years With her feminine and uncomplicated wrap dress, Diane von Furstenberg has created a fashion evergreen that is as relevant today as it was in the seventies, when the hippie style and boho look were dominant. Legend has it that Diane von Furstenberg saw Richard Nixon's daughter Julie on TV in a jersey wrap blouse and skirt from one of her first collections. She thinks: Why not combine both? Others claim that Diane von Furstenberg started designing the so-called wrap dress because the clothes she would have liked to wear were not available for sale at the time.

Either way: the wrap dress combines elegance and femininity. It comes without zippers or buttons. Its flowing material hugs the body closely, but cleverly conceals possible problem areas thanks to the wrap-around look. It's sexy, chic and comfortable. It suits a number of occasions, flatters every figure and is therefore an absolute must-have in every wardrobe.

A classic reinterpreted again and again
Thanks to the different prints, materials or details , the wrap dress is always different. Diane von Furstenberg summarized the advantages of the wrap dress in her first advertising campaign in 1974: "Feel like a woman, wear a dress." To date, Diane von Furstenberg has designed more than 10,000 prints for the wrap dress. Chief designer Nathan Jenden now takes care of it about the reinterpretation of the DvF classic and has made it exciting and modern again.The key piece by Diane von Furstenberg is so style-defining in fashion history that a copy is exhibited in the Metropolitan Museum of Art in New York.

From Belgium to dazzling New York City in the 1950s
Born in Brussels, Diane Simone Michelle Halfin met her first husband, Egon von Fürstenberg, while studying in Switzerland and emigrated with him to New York, where the two married became the darling of the New York party scene.She celebrated with Andy Warhol in Studio 54. For her own fashion label, the princess put the Ü in her name.The working mum, who died shortly after d he divorced her husband when her daughter was born, has a wide range of talents and interests. In addition to her fashion label, Diane von Furstenberg launched the fragrance "Tatiana" in the mid-1970s, named after her daughter. She founded a cosmetics brand, published "Diane von Furstenberg's Book of Beauty" and launched interior design books.

Short interlude in the city of love
After a decade in New York, Diane von Furstenberg moved to Paris in 1985, where she founded a publishing house. After realizing that women were looking for their clothes in thrift stores, she returned to New York City, where her fashion label experienced a renaissance in the well-known Meatpacking District. The label now not only stands for feminine wrap dresses, but also offers a wide range of sportswear, swimwear, accessories and cosmetics.Diane von Furstenberg designed a tennis collection for Venus Williams with the sports manufacturer Reebok in 2003, which can now be seen in the Wimbledon Hall of Fame
Numerous awards adorn the designer's skills. In 1985 she received the "New York Mayor's Liberty Medal for citizens of the world who have achieved the American dream", in 2005 she received the award for her lifetime achievement from the Council of Fashion Designers of America (CFDA), one year later she became its president.