Design as a homage to origin:
Yosuzi means cactus flower in the Guajiro dialect, which is spoken in the designer's Venezuelan homeland. Yosuzi Sylvester was born and raised in Venezuela. From an early age she was exposed to the original rituals and handicrafts of her homeland. And even today, the designer is fascinated by this craftsmanship. The international jet setter, who studied in Boston and later lived in New York, Los Angeles and London, has never forgotten her origins.
A photo of her grandmother wearing the traditional hat called WOMA inspired Yosuzi to travel to the La Guajira desert in 2014. Together with her mother, she not only brought home touching memories, but also 200 handmade straw hats: the birth of the label. Local artisans now work for Yosuzi and create designs for customers around the world.
Sun protection the fashion-conscious way: straw hats with style
Venezuelan craftsmanship meets international design: the British label Yosuzi Hats has its hats made in the Guajira desert according to traditional craftsmanship. This is how lovingly unique pieces with a wow effect are created. The hand-woven hats from South America combine indigenous handicrafts with European fashion taste. Designer Yosuzi Sylvester, who lives in London, is influenced by the traditional ceremonies and craftsmanship of her Venezuelan ancestors to create colorful patterns and playful details. Whether in a luxury resort or in the urban jungle - with the handcrafted hats from Venezuela you will demonstrate your sense of style.
No summer without a sun hat
Stylish sun protection woven from the straw of the Iraqi date palm. Each individual hat takes up to eight hours to complete. The Guajiro use their own weaving technique, which makes each hat unique. Yosuzi Sylvester makes sure that the hats are not only beautiful to look at, but also comfortable to wear. That's why she brings European couture techniques into the production. A grosgrain ribbon on the inside ensures the necessary fit, while modern patterns and playful details such as pompoms transform traditional hats into contemporary fashion pieces.
Individual hats with that certain something, handmade in Venezuela - Yosuzi Hats brings the perfect combination of tradition and contemporary fashion into our suitcase.
An accessory that no holiday suitcase should be without
The must-have for summer is a timeless classic: the straw hat. More and more influencers and celebrities, from Saint Tropez to Hamburg, are crowning their heads with handmade straw hats. It girl Poppy Delevigne swears by the unusual hats and Anna Dello Russo is an official fan of the label. No wonder that the eye-catchers can also be found in magazines such as Vogue or Vanity Fair. For the perfect day on the strand, we wear the hats with sandals and a kaftan with an intricate pattern. Invest in an accessory that will be with you for years to come. Simply order your favorite piece online at Marin & Milou.
Hats with style and tradition
The label's logo reflects the designer's connection to her indigenous culture. It is the symbol of the clan from which Yosuzi's family comes, the Aapushana clan. In the past, the women of the clan tattooed this mark on their skin to show their social status. Today it adorns the label's exclusive hats.
Good design and good deeds
Thanks to Yosuzi, there are not only high-quality, handmade products, the label also keeps the cultural community going. In a local training program, the braiding techniques of their ancestors are passed on to the next generation.The traditional work of the Guajiro, using a specific technique to make a beautiful, unique hat from pure Iraqa straw, is honored and the locals can remain economically independent
